Finding Your Niche

Sometimes the things that are right under our noses are the hardest to spot. Finding your niche market may very well fit into that category. If you don’t know where to begin to identify your niche, start by looking at you…

Ask yourself:

  • Which group of people am I most comfortable being around?
  • Who do I communicate easily with?
  • What are their interests?
  • Do I share those interests?
  • Am I passionate about helping this group of people?

Now, reverse it:

  • Which group of people is most comfortable being around me?
  • What are my interests? Do these people share my interests?
  • Do we share common life experiences? I’ve “been there -- done that!”
  • Does this group look to me for guidance, inspiration or support?

If you see a pattern in your answers, and you are pointed to a specific group, then there it is -- YOUR niche market is born.

Now you can ask the defining questions…

  • Does this group have needs that your services fulfill?
  • Is this niche market able to support the lifestyle you want?
  • Can you reach these potential customers with relative ease?
  • Who is your competition within this group?

If your niche is not coming to you -- take some more time, review your answers. Ask yourself the questions again. If in the end, you can’t find a niche market, don’t worry. You don’t have to have one.

It’s not unusual for real estate agents to really enjoy working with a wide assortment of personalities and facing a multitude of interesting challenges to overcome. Variety from each and every transaction can be refreshing.

After you gain more experience in the industry, and have overcome the challenges you’ll face to get a transaction closed, you may find something specific within the industry that gets you going in the morning. See if it’s your niche. Maybe, maybe not. It all depends on you.

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