Got a Real Estate Web Site?
If not, build one! How is that for getting to the point? A real estate web site may just be your ticket to success!
Honestly though, just having a web site is not enough. In order to effectively sell your real estate services online, you must have a web site that...
- Introduces you as the expert, and builds your credibility with your visitor.
- Effectively targets various appropriate keyword phrases to ensure that the people who need your service find your web site.
- "GIVES before TAKING" -- provides the visitor with some free valuable information (i.e., solid content) on your site, and/or in your free opt-in e-zine. Actually, when it comes to selling a service, a top-notch e-zine is invaluable for building a positive relationship with clients (whether they are potential, new. or repeat clients).
But, with the shear quantity of webmasters, web site hosting services, software programs, add-ons, and information/advice offered on the internet for building a web site this can seem like a daunting task.
I'm not sure which is worse... the overpriced products that under-deliver, or all the free info available, most of which does not work so it costs you something more valuable even than money... your time.
Save time and money by starting with a product that can make the difference in your online real estate business success:
Site Build It!
Building a successful real estate web site is simple, but not easy! It’s all about following the right process, using strong tools and smart work.
is just as important as the tools. Do things right the first time, step by step... and good results happen. So many businesses fail because they just "put up a site." And then, a few months later... "Nah... the internet didn't do anything for me!"
The SBI! process shows you the way to build a strong online presence that will generate traffic, build credibility and trust, and get the sale... all of which grows your existing offline, local business, at a minimum. It will also extend your business into new monetization avenues, should you so desire.
Convert knowledge and information related to your real estate business into a theme-based content real estate web site. Yes, you can do this yourself, from the ground up, one step at a time.
SBI! takes what you know, and helps you turn that into your own unique content on your own unique web site. You use the SBI! system of no-tech-skills-needed tools to execute the flawless step-by-step process to build a theme-based content site.
“But, I’m a traditional real estate agent,
what do I need a web site for?”
Internet marketing has become the predominant information resource for real estate customers nationwide. But, the odds have significantly shifted away from a traditional agent becoming wildly successful by performing the standard real estate activities alone. This approach will not be nearly as effective as providing traditional service with the support of a web site.
Don’t just take my word for it. Here’s a reality check…
Real Estate Technology in the Real World
In California, in 2007, 72% of California home buyers used the internet for information in their home buying and selling process. This limits the number of potential customers using traditional means to get information to a mere 28%. Ouch.
With only 12% of home buyers looking to the newspaper or magazines in search of their new home, the internet has become the primary source of information! Considering the level of detail that can be available online about a property and its community versus a three-line ad in your local newspaper, it makes sense that buyers prefer the opportunities provided by looking online.
The California Association of Realtors survey states that buyers preferred the “dynamic online experience” and the highest rating was given for the opportunity to view pictures/slide shows online. The above average satisfaction rate of their online experience was a whopping 98%! WOW! That kind of satisfaction rate keeps customers coming back.
9 out of 10 home buyers still hired an agent for their purchase which clearly confirms the importance for you to have an online presence with your own real estate web site.
Is this confirmation enough?
You can still be a traditional agent, AND have a web site to support your efforts. Then you can reach both the 72% who do use the internet and the other 28% who don’t.
”My office provides me with a web site,
why would I need another?”
It’s great that many real estate offices are offering personal real estate web site pages to their agents for free or a reduced rate. But, do you really want to rely on a cookie-cutter web site to promote your business?
Why not? Because YOU are your business no matter which broker you choose to hang your license under. If, for any reason, you choose to leave the company where your cookie-cutter site is located, you lose the benefit of any marketing you’ve done to that site and any subsequent business you might have gotten long-term from your efforts.
Why invest in something you have limited control over and that isn’t really yours? You are much better off spending the money for a web site that will follow you where ever you go. Then the effort and expense you put in to adding quality content and promoting the site truly benefit you.
Use Solo Build It! to make that happen. I totally endorse Solo Build It! as the perfect system for building a profitable real estate service business online. Solo Build It! simply delivers the tools to make it even easier and faster to get the job done.
Anything worth doing is worth the investment of time.
Start Building Your Real Estate Web Site Today!
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